Sam O. Photo | Marketing, Digital Media, and Design
Marketing. Digital Media. Design.
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Detroit Training Center

A vocational school in Detroit was still using stock photos and minimal social media posts to market their brand when I was hired to be the assistant to the CEO. I created the marketing department and led a team to develop social media strategies, create original digital content, and engage a demographic of thousands.

Graphic Design - Print

Graphic Design - Print

Apprenticeship Toolkit designed for employers looking to fund a student and integrate into their workforce. VIEW MORE

Graphic Design - Merchandise

Graphic Design - Merchandise

Merchandise (t-shirts and hats) designed to sell to students and provided for employees to support the company brand. VIEW MORE

Graphic Design - Trailer Decal

Graphic Design - Trailer Decal

Prototypes designed for CEO to consider for future investments to advertising on semi-truck trailers that are used for CDL training classes. VIEW MORE

Web Design

Web Design

Website designed from prototype (DreamWeaver) to final completion (Squarespace with custom CSS coding) incorporating interactive calendar of class events where prospective students can purchase tickets (Eventbrite widget) internally through website. VIEW MORE

Social Media Management & Strategy

Social Media Management & Strategy

I inherited the Detroit Training Center facebook page when it had just over 10,000 followers with little to no engagement due to low activity and lack of original content. Over the course of my time leading the marketing department, I created two additional subpages catered to specific interest groups and increased the follower count to over 22,000. The subpages are "DTC Residential" (3,000 followers) and "DTC Truck Driver Training" (2,000 followers). 

Advertising - Print

Advertising - Print

I designed a half page print ad for DBusiness magazine targeted towards entrepreneurs and business owners.

Email Design & Marketing

Email Design & Marketing

Advertising & Graphic Design - Digital

Advertising & Graphic Design - Digital

Graphic Design - Print

Graphic Design - Print

Video Production & Post-Production

Photography - Original Stock

Photography - Original Stock